Egypt's trusted source of family care advice, Mother & Child is a bilingual digital platform that has helped millions of families in Egypt through superior written and video content since 1995.
Covering everything from pregnancy, childcare and parenting to health and nutrition and relationships, Mother & Child raises awareness of essential and often controversial topics. It is an invaluable resource for families in Egypt and the MENA region, with close to 2m Facebook fans and 8.5m YouTube views.
The Family Experts is a consolidated and diverse network of experts across select fields, dedicated to promoting the wellbeing of families in Egypt on a national scale. It is Egypt's go-to network of trusted experts, working for social and behavioral change through technical consultations, training, advocacy, and content development.
The network has created Egypt's national parenting toolkit and delivered it to social and health workers, teachers, and religious leaders nationwide in collaboration with Unicef, the Ministry of Social Solidarity, the Ministry of Health and Population, and The National Council for Women.
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