
Mother & Child has been Egypt's trusted source for family care advice since 1995, supporting millions of families through high-quality written and video content. It began as a print publication and later evolved into a bilingual digital platform.
Mother & Child has been at the forefront of family care, covering a wide range of topics from pregnancy, childcare, and parenting to health, nutrition, and relationships. Over the decades, it has played a pivotal role in raising awareness of essential and often controversial issues, serving as an invaluable resource for families in Egypt and the MENA region, with nearly 2m Facebook fans and 10m YouTube views.
Mother & Child's unwavering commitment to creating valuable content and leveraging expert knowledge led to the formation of The Family Experts Network.
Established in 2018, The Family Experts is a consolidated and diverse network of experts across select fields, dedicated to promoting the wellbeing of families in Egypt on a national scale.
It is Egypt's go-to network of trusted experts, working for social and behavioral change through technical consultations, training, advocacy, and content development.
The network has created Egypt's national parenting toolkit and delivered it to social and health workers, teachers, and religious leaders nationwide in collaboration with Unicef, the Ministry of Social Solidarity, the Ministry of Health and Population, the Ministry of Youth and Sports, The National Council for Childhood & Motherhood, The National Council for Women and numerous other entities.