What We Do
Mother & Child
Egypt's trusted source of family care advice, Mother & Child is a bilingual digital platform that has helped millions of families in Egypt through superior written and video content since 1995.
Covering everything from pregnancy, childcare and parenting to health and nutrition and relationships, Mother & Child raises awareness of essential and often controversial topics. It is an invaluable resource for families in Egypt and the MENA region, with close to 2m Facebook fans and 8.5m YouTube views.
The Family Experts Network
The Family Experts is a consolidated and diverse network of experts across select fields, dedicated to promoting the wellbeing of families in Egypt on a national scale. It is Egypt's go-to network of trusted experts, working for social and behavioral change.
The network collaborates with UNICEF, The National Council for Childhood and Motherhood, The Ministry of Social Solidarity and other government entities on national campaigns, policies and initiatives, providing technical consultations, training and content development.
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